The Project

Wright Side Up Design was challenged to combine Lotus Skateboards with Foil Studios, a woodworking studio specializing in creating furniture, objects, interiors & lighting. The key elements connected to each company, were the lotus flower from Lotus Skateboards and the signature inlaid line from Foil Studios.

Combining both created Lotus Balance, a sustainable and environmentally conscious company directed at developing products to help individuals maintain balance and build their core strength. From athletes to those needing to rehabilitate from injury.

Being environmentally friendly and located in the Pacific Northwest, Lotus Balance needed to reflect the beauty of nature, yet establish them as one with the advancement of technology.

Above you will see how Wright Side Up Design was able to combine both elements into a brand mark that was a natural fit, literally! We used the signature inlay from Foil Studios as the stem of the lotus flower. The palette selection represents both the color of nature as well as the precision of science.

The typeface selection played several rolls in the final outcome of the brand mark. The rounded shape allowed for our palette selection to be bold. It softened the gray color and also replicated Foil Studios inlay line.

One of the products that Lotus Balance produces is a balance board. It is a beautiful product that is made from bamboo, a completely sustainable product. When it came time to brand this product, the decision was made to keep its beauty. The brand mark was produced out of a recycled aluminum and inlayed into the bamboo board. The result was a perfect marriage between nature and technology.

Wright Side Up Design was also asked to create complimentary pieces that supported the balance board product and brand mark. From instructional and sales sheets to order forms, we were able to maintain the look and feel by creating pieces that were both simple and fresh. The owners of Lotus Balance even allowed us to incorporate Wright Side Up Designs “man” into their instructional sheet. The “man” walks users step by step through the proper way to use the boards. We are honored to be part of Lotus Balance.

In addition to the marketing pieces, Wright Side Up Design was also challenged with packaging the Lotus Balance boards. The owners wished to have a package that reflected their product. A recycled cardboard box was chosen and in the end, only two labels appear on the box. One of which is the brand mark and the other is a contents label that is universal for all the products in the board line.

The Result

Wright Side Up Design was able to develop a look and feel for Lotus Balance that flowed with the direction their company was going, a company that loves nature and the people in it.