The Project

Wright Side Up Design was asked to help develop the brandmark as well as the name of a new Aveda® day spa. The name Désirant was chosen for it’s meaning; French for “wishing”. The overall goal was to be the spa that other spas wished to be.

When we sat down to work towards a color palette, we realized that we didn’t need to narrow it down. We decided to allow the seasons: winter, spring, summer and fall, to be reflected in the design of all branding pieces.

Désirant Day Spa and Salon offered services that flowed from one season to the next. The customers changing seasonal needs guided us to choose color selections in our marketing pieces that would evoke emotion appropriate to the season. It is the same principle as painting the inside of ones home. Your color choice is usually based on the time of year. Warm rich colors for the fall and winter, bright lighter colors for spring and summer.

Désirant Day Spa and Salon chose to have Wright Side Up Design create all their print advertising pieces in order to have a consistent look. Being a licensed Aveda® Salon, Désirant had access to generic ad campaigns through Aveda but chose to go away from the generic look. Wright Side Up Design was able to create marketing pieces that focused on the products and services Désirant offered while maintaining the integrity of the national brand- a custom look with a national product.

The Result

Wright Side Up Design was able to create a name, a look, and a brand for Désirant Day Spa & Salon that captured their vision. A place where people came for a service then dreamed of returning.