The Project

Create a Brand identity for a new brewing bompany in Gresham, Oregon that reflected the owner’s cutting edge style while staying true to the “old town” location.

Wright Side Up Design was brought in very early in the creation of 4th Street brewing. The building was under construction and the over all feel of the business had not been developed. With the creation of the logo, we were able to assist the owners of 4th Street with a visual of their idea. They now had a look, a style & a color palette to move forward with.

Above is the new building signage. In such a short time it has become an iconic symbol from the streets of Gresham, Oregon. In the daytime, the image pops against the building and sky. While in the evening. the glow of lights around the outer edge creates is a very warm invitation to join the party.

Being given free reign on the creation of this brand mark allowed Wright Side Up Design to present the owners with many different directions. From using the actual shape of the building to a four-piece element, we finally decided to use the number 4 in a bold & modern way. The number 4 represented the business name as well as the location of the business. It was a decision that established 4th Street Brewing Company as a successful business and made it easy to locate, even without the address.

Once we had the brand mark down, the rest of the branding package was developed. From the menus, signage, growlers, coaster, glassware, kegs and all the souvenir products, including hats, t-shirts and sweatshirts the image of 4th Street Brewing is strong and long lasting. The decision was made to remove the color in the logo on the glassware to showcase the beautiful rich colors produced by 4th Street’s brew master.

The color of beer is very important to those who produce it as well as those who consume it. 4th Street Brewing Company’s color palette was chosen for this reason. The colors needed to be current and complement the coloring in the brew. A warm gray was chosen as a neutral backdrop as to not distract from the burnt orange color that was chosen to represent the brew. In addition, the 4th street icon pops from the neutral gray. Below is a perfect example of how the colors compliment one another.

The Result

In the end, Wright Side Up Design was able to create an iconic symbol that will stand the test of time and be a marker for the Historic Downtown Gresham area. We are proud of the work we did. By listening to our clients, we were able to allow them to grow their dream. The image above shows how much Wright Side Up Design’s work the owners of 4th Street Brewing Company appreciate. The first thing you see as you enter their establishment is our work.